:About the Business Research Lab
We aim to to create a platform for researchers and organizations to conduct world-class behavioral research in Iran by providing state-of-the-art facilities in Tehran, the capital city of Iran. We encourage the development of a vibrant research community who do research in a variety of research areas. The Business Research Lab (BRL) is managed by the Faculty of Management, University of Tehran and is open to researchers and students from across the University of Tehran and other universities
Having a variety of hard and soft facilities suitable for behavioral research allows the researcher to design experiments to examine behavior in organizations
:Some of the lab facilities include
Eye-tracking hardware and software
Electroencephalography (EEG)
MediaLab and DirectRT
:Some areas of research include
Decision making
Consumer behavior
Marketing and advertisement
Organizational behavior
Behavioral operations
Behavioral economics
Pricing and promotions
Product design and development
Environmental design
Customer experience
