:About the Business Research Lab

We aim to to create a platform for researchers and organizations to conduct world-class behavioral research in Iran by providing state-of-the-art facilities in Tehran, the capital city of Iran. We encourage the development of a vibrant research community who do research in a variety of research areas. The Business Research Lab (BRL) is managed by the Faculty of Management, University of Tehran and is open to researchers and students from across the University of Tehran and other universities

Having a variety of hard and soft facilities suitable for behavioral research allows the researcher to design experiments to examine behavior in organizations

:Some of the lab facilities include

Eye-tracking hardware and software

Electroencephalography (EEG)

MediaLab and DirectRT

:Some areas of research include

Decision making

Consumer behavior

Marketing and advertisement

Organizational behavior

Behavioral operations

Behavioral economics

Pricing and promotions

Product design and development

Environmental design

Customer experience